iBeacon have recently gained numerous eyeballs globally. Their effectiveness needs no introduction, however, the only need today is the proper knowledge about them. Let’s get to know them better and learn the ways they can help you attract more customers to your store.
iBeacon is basically an Apple’s beacon concept based on Bluetooth. iBeacon enables Bluetooth devices to send or receive static and tiny pieces of data within a defined short distance. The communication includes two participants: a receiver (smartphone) and a broadcaster (beacon device).
iBeacon has impeccably groped the business industry with its BLE low sensing technology, which is based on the universally unique identifier.
Getting to point
Instead of getting to our target learning through a longer passage, let’s get learn about the way in the manner iBeacon apps helps you attract more customers to your store; To the point. After all, nowadays not only the user experience in mobile apps but the way to grasp and impart words has also become very crucial. Here’s how iBeacon apps help us:
1. Personalized Interaction
iBeacon apps help you in delivering a personalized user experience. They help you collect user preferences and shopping habits. Not only this, they also follow their social profiles and activities on platforms like Facebook and Twitter. After collecting information through all these mediums, it channelizes to consumers once they enter your store or if they are anywhere around.
Let’s get this better through a small example. You know that a consumer has recently purchased a new flat, then he might be looking for furniture and other interior decoration utilities. With this, you can create a personalized offer for him, and get his attention by creating a unique image.
2. Gathering feedback
For a businessman, feedbacks work as a great source for building better resources. It isn’t possible for you to ask for feedback to every customer of yours. However, if iBeacons are placed strategically, they can do this for you once the customer leaves your place. The iBeacon apps allow the user to leave their feedback according to their leisure, and thus enhances your chances of having one.
With the help of these feedbacks, you can accordingly craft offers for them, to keep them glued to your business.
3. Marketing assistant
With Beacon apps assisting you, you can make shopping more interactive and engage your customers. Let’s say, for example, you can give points to your users for every time they cross a passage. Later they can redeem these points in form of discount for the things they purchased. The information regarding points earned can be shared with customers through push notifications.
The initiative will keep them tuned with your store and make shopping engaging for the customers. A recent example of this can be Nivia, through magazines they circulated bands. These bands can be wrapped around kid’s wrist and with the help of an app, parents can keep a check on where the kid is going and check that he doesn’t go too far.
4. A virtual salesman
Having an iBeacon app not only helps you with customer satisfaction, but it also saves pennies for you. You no longer have to depend on salesmen’s who have to be like a glue at times to reach their targets. Often their involvement hits a customer’s personal space, leaving him irritated.
These apps adore your business with virtual salesmen. This means that the app user will just have to bring the smartphone close to the product and he’ll get all the information related to it. Not only this but the application also gives an option to compare products.
5. Transform your customers to app users
With iBeacon enabled mobile app and the marvelous experience ahead, you have an entire opportunity here to acquire and retain these customers as your app users. Upon receiving the personalized experience and interactive approach, users will undoubtedly remain with you for a longer duration.
maybe someday they don’t want to shop, but walking around the store will earn them some points. Another reason will be that your app notifications will help them remember things they want, by keeping a track on what they have been going through lately.
iBeacon enables applications are an impeccable way to reach and attract your target audience. Your app developer simply needs to do a little study about their target audience and competitors. Once the R & D is done, it’s all about the coding game and rest can be left upon the magic of Bluetooth Low Energy.