Out Of Home(OOH) and billboard advertising have prospered where TV and newspaper ads have failed. 98% of the population sees at least one billboard advertisement every week. 71% of consumers often look at the message on the billboards. Outdoor advertising is still growing (2.9% in 2018) but compare that to Facebook wherein Facebook ads alone reported a...
Re-targeting Customers Using Bluetooth Beacons
Bluetooth beacons have been around for long now and marketers across various verticals are often associate this BLE based technology as one that it used to trigger in-store coupons or notifications. However, things are fast changing; Nowadays, re-targeting is quickly emerging as one of the most compelling use cases of Bluetooth beacons. Not surprising, given the...
Bluetooth Beacons: A to Z
What’s BLE? and What does it stand for? BLE stands for Bluetooth Low Energy and marketed as Bluetooth Smart. Bluetooth Low Energy (BLE) is a form of wireless communication designed especially for short-range broadcast. It meant for situations where battery life is preferred over high data transfer speed. For example, say you want to broadcast...
“Escape to Fairborn”, A game to drive foot traffic in city
The city of Fairborn has partnered with Dayton software creator Mile Two to bring what is said to be the first-of-its-kind augmented reality (AR) game — a outdoors “breakout” game called “Escape to Fairborn” — in a bid to boost foot traffic downtown. The open-air Halloween-themed escape game is a new mobile app, available on...
Empowering the Vision Impaired with Indoor Navigation Tech
In 2014, members of the Royal Society for Blind Children’s (RSBC) Youth Forum produced a manifesto. Amongst other things, they highlighted difficulties using the London Underground independently as a major barrier to them living full and independent lives. They were not, and are not, alone. In the United Kingdom, 79% of people living with sight...
BLE Beacons in Mott Community College
According to Kirk Yaros, Director of Enterprise Services for Mott Community College’s Information Technology Services, having a functional mobile app is now a crucial tool for any higher education institution to recruit and retain students. “We knew we needed a mobile app to give students and faculty the information and resources they need daily,” he...
How iBeacon apps can help you attract more customers to your store
iBeacon have recently gained numerous eyeballs globally. Their effectiveness needs no introduction, however, the only need today is the proper knowledge about them. Let’s get to know them better and learn the ways they can help you attract more customers to your store. An Introduction iBeacon is basically an Apple’s beacon concept based on Bluetooth....
Beacons And Proximity Marketing: All You Need To Know
Beacon devices: an overview Beacons are small devices that send Bluetooth Low Energy signals (BLE) to smartphones and tablets nearby. Once emitted, these one-way radio waves reach the phones in the vicinity of the Beacon device and interact with the mobile applications installed on those phones. That means that when the signal from a Beacon...
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