Re-targeting Customers Using Bluetooth Beacons

Bluetooth beacons have been around for long now and marketers across various verticals are often associate this BLE based technology as one that it used to trigger in-store coupons or notifications. However, things are fast changing; Nowadays, re-targeting is quickly emerging as one of the most compelling use cases of Bluetooth beacons. Not surprising, given the...

VéGé Group, The project that arrives at 100 points of sale

Dialogue between point of sale and smartphone of customers. The Beacon project comes alive During the last edition of the Consumer & Retail Summit in Milan, Giorgio Santambrogio , CEO of the VéGé Group , had underlined two aspects to identify a new model for retail and large-scale distribution: starting to consider customers as ”...

Why marketers need to embrace the power of location

The Pokemon Go app that took over the world in July not only put augmented reality back on the map, it also threw location intelligence back in the spotlight as a powerful way to engage consumers and build strong customer relationships. A recent study by the IAB Australia revealed 66 per cent of marketers believe location data...

How iBeacon apps can help you attract more customers to your store

iBeacon have recently gained numerous eyeballs globally. Their effectiveness needs no introduction, however, the only need today is the proper knowledge about them. Let’s get to know them better and learn the ways they can help you attract more customers to your store. An Introduction iBeacon is basically an Apple’s beacon concept based on Bluetooth....

Why Retailers Will Drive The Future Of Mobile Location Data

While much has been written about the power and promise of mobile location, the greatest challenge in the industry to date has been poor data quality. Study after study has demonstrated that up to 90% of mobile ad inventory has an incorrect or imprecise location attached to it, and the majority of location-targeted ads are...