Why marketers need to embrace the power of location

The Pokemon Go app that took over the world in July not only put augmented reality back on the map, it also threw location intelligence back in the spotlight as a powerful way to engage consumers and build strong customer relationships. A recent study by the IAB Australia revealed 66 per cent of marketers believe location data...

How iBeacon apps can help you attract more customers to your store

iBeacon have recently gained numerous eyeballs globally. Their effectiveness needs no introduction, however, the only need today is the proper knowledge about them. Let’s get to know them better and learn the ways they can help you attract more customers to your store. An Introduction iBeacon is basically an Apple’s beacon concept based on Bluetooth....

Why Retailers Will Drive The Future Of Mobile Location Data

While much has been written about the power and promise of mobile location, the greatest challenge in the industry to date has been poor data quality. Study after study has demonstrated that up to 90% of mobile ad inventory has an incorrect or imprecise location attached to it, and the majority of location-targeted ads are...