Bluetooth Beacons: A to Z

What’s BLE? and What does it stand for? BLE stands for Bluetooth Low Energy and marketed as Bluetooth Smart. Bluetooth Low Energy (BLE) is a form of wireless communication designed especially for short-range broadcast. It meant for situations where battery life is preferred over high data transfer speed. For example, say you want to broadcast...

VéGé Group, The project that arrives at 100 points of sale

Dialogue between point of sale and smartphone of customers. The Beacon project comes alive During the last edition of the Consumer & Retail Summit in Milan, Giorgio Santambrogio , CEO of the VéGé Group , had underlined two aspects to identify a new model for retail and large-scale distribution: starting to consider customers as ”...

Beacons And Proximity Marketing: All You Need To Know

Beacon devices: an overview Beacons are small devices that send Bluetooth Low Energy signals (BLE) to smartphones and tablets nearby. Once emitted, these one-way radio waves reach the phones in the vicinity of the Beacon device and interact with the mobile applications installed on those phones. That means that when the signal from a Beacon...