Bluetooth Beacons: A to Z

What’s BLE? and What does it stand for? BLE stands for Bluetooth Low Energy and marketed as Bluetooth Smart. Bluetooth Low Energy (BLE) is a form of wireless communication designed especially for short-range broadcast. It meant for situations where battery life is preferred over high data transfer speed. For example, say you want to broadcast...

Empowering the Vision Impaired with Indoor Navigation Tech

In 2014, members of the Royal Society for Blind Children’s (RSBC) Youth Forum produced a manifesto. Amongst other things, they highlighted difficulties using the London Underground independently as a major barrier to them living full and independent lives. They were not, and are not, alone. In the United Kingdom, 79% of people living with sight...

Why Retailers Will Drive The Future Of Mobile Location Data

While much has been written about the power and promise of mobile location, the greatest challenge in the industry to date has been poor data quality. Study after study has demonstrated that up to 90% of mobile ad inventory has an incorrect or imprecise location attached to it, and the majority of location-targeted ads are...